1. Project Overview
Are you looking to attract real, educated Web 3 users to your newly launched project? Are you tired of dealing with ad fraud? Unsure about which and how many KOLs to contact?
Look no further! You’ve found the right place, and we are here to help!
목표
Acquire genuine users from SuperWalk's highly engaged user pool. Achieve maximum exposure among Korean Web 3 users and KOLs. We design campaigns to meet your KPIs including user acquisition, NFT minting, and in-app purchases, etc.Summary
Get
SuperWalk users (300K)
To
Onboard to partner’s project seamlessly
By
Providing exposure and relevant incentive
How we work
“What is your KPI?”
The first step in launching a successful marketing campaign is to clearly define your Key Performance Indicators (KPIs). Understanding your KPIs will reveal the "why" behind your campaign and clarify what you aim to achieve.
Your goals are crucial for tracking the campaign's success, so it's important that they are specific and measurable. A well-defined goal allows us to monitor and evaluate the campaign’s performance accurately.
Potential KPIs include:
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App/Game Users
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Quest Participants
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Social Media Followers/Subscribers
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Direct Sales (e.g., NFT Collections, In-app Purchases, Token Staking)
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Branding/Awareness
Every project has unique objectives and missions. Please share your specific KPIs with us. We are here to set the goal togehter with you and tailor each campaign to meet our goal togehter.
2. 세부사항
숫자로 보는 슈퍼워크 유저
•
일일 사용자 수 (DAU): 5만
◦
프로모드 (NFT 홀더): 1.4만
◦
베이직모드: 3.6만
•
월간 활성 사용자 수 (MAU):
◦
프로모드: 2.2만
◦
베이직모드: 16.2만
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총 유저: 300K+
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리텐션: 월간: 91% | 연간: 52%
베이직모드 vs. 프로모드?
슈퍼워크를 선택해야 하는 이유
1.
국내 가장 큰 웹3 커뮤니티 보유
2.
22회 이상 광고 파트너십 히스토리
3.
웹3에 익숙한 고관여 유저들을 신규 프로젝트에 온보딩 시킬 수 있습니다.
마케팅 채널
•
마케팅 캠페인은 보통 월요일부터 1주일간 열립니다. 한 번에 하나의 파트너사와 협업하여 노출 집중도를 최대화합니다.
•
캠페인을 위해 슈퍼워크의 자체 앱뿐만 아니라, 소셜 등 다양한 채널을 총동원합니다.
Marketing Channels
Search
Budget
Special offer: $15,000 until we reach our 30th partner! (22/30 slots filled, only 8 slots remaining) (If paid with tokens expect for stable coins, a 20% surcharge will be added to the total price, making it $18,000.)
3. Case Study
Since May 2023, we have conducted successful marketing campaigns with over 22 partners.
Here are some best practices that achieved different marketing KPIs.
Gallery view
Search
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4. Execution
Process
When | What | Details |
D- 20 | KPI alignment | Align on the campaign KPI with meetings. |
D- 17 | AD set-up | Configure event and reward scheme to best meet KPI. |
D - 10 | Event Page Development | Create an engaging event page to maximize user engagement. |
D - day | Event Launch | |
D + 3 | Winner Announcement | Verify participant ID and mission completion, select and announce winners. |
D + 7 | Result and feedback sharing | Share campaign results. |
Guideline
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Please provide all the images and text listed in the guide below to initiate the campaign.
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If you need assistance preparing any of the assets, we are always here to help!
5. 더 궁금하다면…!
슈퍼워크 팀에게 더 궁금하신 내용이 있으신가요? 아래 캘린더에서 편하신 시간을 예약해주시면, 화상 미팅으로 더 자세히 설명해드리겠습니다!
Have questions?
If you prefer written communication, feel free to email us or send a message on Telegram!
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Email: contact@proground.co.kr
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Telegram: @superwalkann | @superwalkjack