Marketing Campaign Proposal

1. Project Overview

Are you looking to attract real, educated Web 3 users to your newly launched project? Are you tired of dealing with ad fraud? Unsure about which and how many KOLs to contact?
Look no further! You’ve found the right place, and we are here to help!

Goal

Acquire genuine users from SuperWalk's highly engaged user pool. (90% Korea, 8% Japan, 2% from all over the world)
Achieve maximum exposure among Korean Web 3 users and KOLs.
We design campaigns to meet your KPIs including user acquisition, NFT minting, and in-app purchases, etc.

Summary

Get
SuperWalk users (300K)
To
Onboard to partner’s project seamlessly
By
Providing exposure and relevant incentive

How we work

“What is your KPI?”
The first step in launching a successful marketing campaign is to clearly define your Key Performance Indicators (KPIs). Understanding your KPIs will reveal the "why" behind your campaign and clarify what you aim to achieve.
Your goals are crucial for tracking the campaign's success, so it's important that they are specific and measurable. A well-defined goal allows us to monitor and evaluate the campaign’s performance accurately.
Potential KPIs include:
•
App/Game Users
•
Quest Participants
•
Social Media Followers/Subscribers
•
Direct Sales (e.g., NFT Collections, In-app Purchases, Token Staking)
•
Branding/Awareness
Every project has unique objectives and missions. Please share your specific KPIs with us. We are here to set the goal togehter with you and tailor each campaign to meet our goal togehter.

2. Project Details

SuperWalk users in numbers

•
Daily Active Users (DAU): 50K
◦
Pro Mode (NFT holders): 14K
◦
Basic Mode: 36K
•
Monthly Active Users (MAU):
◦
Pro Mode: 22K
◦
Basic Mode: 162K
•
Total Users: 300K+
•
Retention Rates: Monthly: 91% | Yearly: 52%
Basic Mode vs. Pro Mode?

Why SuperWalk?

1.
SuperWalk has the largest community of Web 3 users in Korea.
2.
We have successfully executed over 22 in-app campaigns with our partners.
3.
Our platform boasts high engagement and retention rates, ensuring your project reaches an active and dedicated audience.

Marketing Channels

•
Our marketing campaign runs for a full week, typically from Monday to Monday, focusing exclusively on one partner to maximize exposure.
•
We fully utilize all our channels for the campaign, leveraging our app and engaging all our communities.
Marketing Channels
Search
Type
Detail
In-app banners
Open
Splash screen, pop-up banner, main banner
SuperWalk Communities
Open
Discord Channel, X,
Push Notification
Open
custom copies sent in desired time
KOLs
Open
50 Korean KOLs, 30 Global KOLs
Crypto Communities
Open
20+ Crypto communities
PR
Open
Partnership with top PR agency in Korea

Budget

 Special offer: $15,000 until we reach our 30th partner! (22/30 slots filled, only 8 slots remaining)
(If paid with tokens expect for tokens, a 20% surcharge will be added to the total price, making it $18,000.)
Search
Project Item
Spend
Type of Expense
Detail
NFT shoes X 100
Open
$2,000
Rewards
raffle or top 100
Custom Skin X 200
Open
$10,000
Rewards
100% giveaway
Main banner
Open
$2,000
SuperWalk app
Pop-up Banner
Open
$3,300
SuperWalk app
KOL X 10
Open
$2,000
Viral
Crypto Community X 20
Open
$700
Viral
Push Notification
Open
$0
SuperWalk app
free of charge
SuperWalk discord, X, open Kakao
Open
$0
Viral
free of charge
PR
Open
0
Viral
(optional) additional $1,500
COUNT9
SUM$20,000

3. Case Study

Since May 2023, we have conducted successful marketing campaigns with over 22 partners.
Here are some best practices that achieved different marketing KPIs.
Search
Best Practices

About the project

Experience CALIVERSE, a visionary project that encompasses core keywords and industries like Entertainment, Game, Community, Blockchain, and dreams of a better world through the metaverse!
•
CALIVERSE

Mission

1.
Follow the Caliverse Twitter
2.
Join the Caliverse Discord server
3.
Complete over 10km exercise on SuperWalk

Rewards

•
Caliverse: Caliverse PFP
Caliverse

About the project

Perplay is the world’s first Game and Earn platform that allows users to play game with their NFTs. Players can choose to rent or sell their NFT Vehicles on the in-app Marketplace; users’ earnings are stored in the in-app Wallet, which has a built-in Transfer and Exchange features.
•
PERPLAY

Mission

1.
Join Perplay Discord server
2.
Follow Perplay on Twitter
3.
Sign up on Perplay
4.
Connect Havah wallet
5.
(optional) Buy Perplay NFT

Rewards

•
SuperWalk
PerPlay

4. Execution

Process

When
What
Details
D- 20
KPI alignment
Align on the campaign KPI with meetings.
D- 17
AD set-up
Configure event and reward scheme to best meet KPI.
D - 10
Event Page Development
Create an engaging event page to maximize user engagement.
D - day
Event Launch
D + 3
Winner Announcement
Verify participant ID and mission completion, select and announce winners.
D + 7
Result and feedback sharing
Share campaign results.

Guideline

•
Please provide all the images and text listed in the guide below to initiate the campaign.
•
If you need assistance preparing any of the assets, we are always here to help!
SuperWalk Event Image and Contents Guide (ENG)

5. Let’s meet!

Do you have any questions or want to learn more details? We would love to meet and talk with you! Please book a convenient time using the calendar below.
If none of the available times work for you, we can find a suitable time together. Feel free to send me a message on Telegram @superwalkann | @superwalkjack
Have questions?
If you prefer written communication, feel free to email us or send a message on Telegram!
•
Email: contact@proground.co.kr
•
Telegram: @superwalkann | @superwalkjack