SuperWalk H1 2025 Roadmap

[0] Overview

1. Introduction

Due to recent extreme market volatility and liquidity dispersion in altcoins, the prices of GRND, WALK, and shoe NFTs have been repeatedly rising and falling. We recognize more than ever how crucial upcoming feature development and business development activities are for the SuperWalk ecosystem.
SuperWalk operates under the motto "Making healthy habits easy and fun in everyday life," focusing on Move-To-Earn content services. However, we also clearly recognize that the interests and concerns of GRND and WALK token holders within the ecosystem are vital and essential for the project’s long-term sustainability. While price trends are always a topic of discussion, ensuring sustainable growth over the medium to long term is what truly matters. Therefore, to ensure transparency and alignment on our project direction, we would like to share the details of SuperWalk’s 2025 H1 roadmap.

2. Table of Contents

[1] Introduction of GRND Governance

1. Overview

SuperWalk plans to implement a “governance voting system,” which best reflects one of the core values of Web3. We have completed internal infrastructure tests, and we intend to set our first agenda for a vote by April 4. This goes beyond merely expanding community activities; it aims to achieve a higher level of decentralization in the mid- to long-term operation and growth strategies of the SuperWalk project, creating a more transparent and participatory ecosystem.

2. What is a Governance System?

For holders unfamiliar with a governance system that utilizes blockchain-based tokens, here is a brief explanation: for example, in the highly decentralized Ethereum Foundation, decisions regarding major Ethereum ecosystem development and operations are determined by holders through a voting system. According to the Ethereum Foundation, in a typical organizational structure, management or a board of directors may hold final decision-making authority, or shareholders can vote on proposals that introduce changes. This is similar to how elected legislators enact laws representing the demands of their voters in a political system.
Previously, GRND tokens did not operate such a governance system, meaning token holders could not participate in decision-making related to service operations and growth strategies. Several reasons and concerns underpinned this:

3. Potential Risks of a Governance System

Many Korean projects have historically been almost 100% centralized, breaking promises with holders and suffering mistrust and negative evaluations. One reason they may have avoided governance systems is the potential for side effects and disadvantages. Here are some possible risks and adverse effects that may arise with the introduction of a governance system:
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Excessive reflection of short-term token holder opinions
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Building and completing new initiatives and long-term project growth in a real market requires extensive effort and trial-and-error. There is a risk that such growing pains and the need for a long-term perspective may be underestimated.
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For instance, even if SuperWalk faces short-term difficulties, it may be necessary to make decisions that ensure the project’s lifespan and growth over the long term. However, differing perspectives among holders could lead to decisions that ultimately shorten the project’s lifespan, adversely affecting all participants, with only a small group benefiting.
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Just by holding GRND tokens, holders are guaranteed participation in decisions about the project’s growth direction
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GRND tokens are distributed through various channels, including market purchases, allocations to major project investors/team members/partners, or for marketing purposes. If every one of these stakeholders has identical voting rights for the same token amount, we must consider the possibility that the ecosystem may fail to make the best decisions collectively.
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This is why “Curve Finance,” a leading Web3 project globally, gives more voting rights (in the form of vcCRV tokens) the longer one locks up their tokens. This design incentivizes longer-term participation and creates a virtuous cycle that stabilizes the project and enhances sustainability through community engagement.
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Time and procedural costs in operating a governance system
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In the Web3 market, where quick execution and timely product launches are crucial, this can, in some cases, weaken competitiveness.
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Such time and procedural costs can not only reduce project competitiveness but also hinder long-term sustainability.

4. A Proposed Solution to Mitigate Risks: Phased Governance Implementation

SuperWalk’s team is aware of these drawbacks and considerations regarding governance systems. As a result, we propose a “phased implementation of a governance system”. With this approach, we aim to complement the disadvantages of governance while steadily integrating its advantages, so that the SuperWalk project can create and accumulate genuine Web3 value based on true decentralization.

5. Implementation Plan

Below is the primary process for implementing our phased governance system. Initially, we will focus on specific, limited agendas and aim to learn and experience the process of resolving differences in opinion among community participants and overall project stakeholders. Later, we intend to expand governance participation to more major decisions, offering the community a deeper governance experience.
SuperWalk Governance 1.0: Validation
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Decisions related to the concept of SuperWalk in-app events
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Preliminary decisions related to major ecosystem balance patches
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Decisions on sales of primary subscription features and holder benefits
SuperWalk Governance 2.0: Activation
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Decisions on increasing or decreasing the reward budget for token staking
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Decisions on buyback and burning using revenue from selling in-app items in the SuperWalk app
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Decisions to boost community governance participation by tightly coupling staking and governance voting
SuperWalk Governance 3.0: Delegation
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Major decisions that significantly impact project growth
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Major decisions affecting the reward system and tokenomics
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Decisions regarding forming a GRND Ecosystem Fund and undertaking strategic investments

6. Expected Benefits of a Governance System

Through these efforts, the SuperWalk ecosystem aims for the following benefits:
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Direct contribution to ecosystem growth by enabling GRND holders to participate in the key decision-making process.
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Enhancement of trust in the project and the entire ecosystem through transparent and fair decision-making.
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Potential long-term increase in token value through the creation of demand for tokens as they are needed to exercise voting rights.
Although there have been both pros and cons regarding the introduction of a governance system at this point in our growth stage, we anticipate that adopting a phased governance model will bring significant positive outcomes for the SuperWalk ecosystem in the mid- to long term. We will continue to work toward guiding overall ecosystem growth and setting an example for other projects.

[3] Information on the WALK Rebranding

1. Current Status of the WALK Ecosystem

SuperWalk currently benefits from both internal service updates—such as the equipment upgrade system and Lucky Buy (random purchase)—and external factors, such as the arrival of spring and expanding demand for walking and running. To build a more sustainable and stable WALK ecosystem moving forward, we are preparing the following rebranding. Below, we share the details that can be publicly disclosed at this time.
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WALK recovery rate = (WALK burned / WALK issuance) (cf. Over 100% = Deflation)

2. Direction of the WALK Rebranding

Currently, we are introducing new features and improving existing services, such as Lucky Buy, the combat power system for Pro Mode users, a more intuitive UI/UX that supports content integration, and an updated referral service. After these updates, we will proceed with the WALK rebranding in stages.
Many users likely agree that great tokenomics isn’t achieved merely by elaborate mathematical reward structures or economic logic. We believe that purely mathematical formulas or statistical modeling alone cannot create good tokenomics. Instead, under a vision for long-term sustainability, tokenomics must serve as a tool to strategically connect existing and potential content in the ecosystem, guiding user behavior. Consequently, we must evaluate new/returning user activity data, existing user content usage and transaction data, and overall supply and demand data in the tokenomics. We seek your support and patience as we cautiously and securely move forward with the WALK rebranding.

3. Ecosystem Expansion Status

As always, SuperWalk fundamentally depends on acquiring new users to achieve the economies of scale necessary for ecosystem growth. For this reason, expanding the user base is always the highest priority for SuperWalk.
As of March 2025, about 50,000 users have tried Pro Mode at least once. We are continuously exploring and securing diverse user acquisition pipelines through SuperZ’s LINE mini-app for global Web3 users, partnerships with reliable global communities, and more. At the same time, multiple optimized projects are underway to onboard domestic Web2 users from Basic to Pro Mode.
Collaboration with the Bengali community in Bangladesh
For example, in terms of Web3 user inflow, we have partnered with a Bangladeshi-based Bengali community, yielding meaningful results. On the Web2 side, we are conducting an Attribution Analysis of new users entering the SuperWalk service and transitioning to Pro Mode. We found that users entering via specific channels are three times more likely to convert to Pro Mode and afterwards enjoy various content that contributes to ecosystem activation. (We can share approximate targets and conversion data later in an AMA, as direct figures are confidential.)
Through creatives like the ones above, we employ AI-based automated performance marketing to target potential customers most likely to start Pro Mode in SuperWalk. This enables us to reach a broader, mainstream audience with no prior blockchain experience, driving meaningful new user acquisition—something other Web3 projects often struggle to achieve.
In this way, the SuperWalk team comprises market-leading experts in product, marketing, and development. Not only do we focus on the app interface that users directly see and experience, but behind the scenes we collect, process, and analyze vast amounts of data and conduct the necessary research and development to optimize solutions.
For example:
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Our goal is to give Basic Mode users a direct and intuitive experience of Pro Mode’s service structure and rewards so that they will convert to Pro Mode, thus becoming new Web3 users.
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We are running projects that encourage existing Pro Mode users—those who only engage in activities like exercise and shoe repairs—to purchase more shoes and participate in content such as Teamwork/Equipment Upgrades/Lucky Buy.
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We are analyzing user app usage patterns and purchasing behavior to automatically offer customized special deals, discover the needs of diverse users, and provide benefits that match those needs via optimized special offer designs.
Such initiatives are some of the reasons SuperWalk has operated and grown more sustainably than other Move-To-Earn services. Several internal projects run concurrently, demonstrating our all-out focus on growth. We appreciate your continued interest and support.
Additionally, we periodically conduct user surveys to better understand our SuperWalk app users. If you receive a message from our official project communication channel, please don’t be alarmed; we would appreciate your cooperation if you have the time to participate.
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SuperWalk Official Contact Channels
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In-app/website HELP center
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+82-10-3975-2331
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+82-1644-5357
It’s still true that DApps using blockchain/Web3 technology have not yet achieved widespread mainstream adoption. In this environment, SuperWalk continues to position itself as a more user-friendly, intuitive, accessible Web3 service. We will keep striving to be a convenient gateway DApp for mass users, as well as for Web3 enthusiasts.

[4] GRND Earning (Targeting April Release)

1. The Direction of GRND Earning

SuperWalk previously experimented with a community contribution pool system, returning rewards to users who actively engage with and enjoy our services. This is an effective way to naturally distribute token rewards to the community.
If tokens are arbitrarily airdropped to random wallet addresses, the marketing effect tends to be limited, short-lived, and not conducive to sustainable growth. Moreover, incorrectly distributing what should be rewards for ecosystem contributors can undermine token value for existing holders, leading to negative outcomes for everyone. Consequently, we do not want to conduct indiscriminate airdrops; instead, we only plan to launch airdrops aligned with the ecosystem’s growth strategy.

2. How GRND Earning Works

The next phase of the community contribution pool concept will be the “Pre-Release Test of GRND Earning.” Essentially, the pre-release test of GRND Earning is an advanced version of the community contribution pool, where all user activities that contribute to the ecosystem are scored.
For example, this includes activities like walking and running with the SuperWalk app to earn rewards, referring friends, transferring coins or swapping tokens with the SuperWalk wallet, buying or trading or upgrading WALK and GRND-related items, joining partnership project events, completing missions, and more.
Over the past two years, we have gathered historical data on these individual user activities and how they affect ecosystem size and growth. We can correlate a specific activity level with how much value is generated across the entire ecosystem. We will use this knowledge to create a virtuous cycle that fosters ecosystem growth and returns benefits to holders, effectively building a Flywheel for the GRND token’s reward system and striving for a sustainable ecosystem.

[5] GRND Ecosystem Expansion – DeFi

SuperWalk, as a leading dApp partner in the Kaia ecosystem, will officially participate in the Epoch 2 program via Kaia Portal.
Kaia Portal Epoch 2 is a three-month promotional event in which not only KAIA, but also GRND tokens deposited in various DEXs (e.g., Dragonswap) earn points, which can then be exchanged for additional rewards. In Epoch 1, which primarily focused on KAIA, DeFi deposits, and trading, Kaia’s overall ecosystem performance (e.g., TVL, trading volume) grew nearly fourfold, an impressive result. We look forward to new growth opportunities for the GRND token made possible by Kaia Portal Epoch 2 and appreciate your attention to this initiative.
Additionally, we have reached an agreement with DragonSwap, our strategic partner, to provide a 2x boost of KAIA rewards for the GRND-KAIA pair during the Epoch 2 period. We hope many users will participate and take advantage of these additional rewards.
We will continue to explore and generate diverse partnerships and growth opportunities to expand the GRND token ecosystem. Along with increased activity in the SuperWalk app for walking, running, and engaging content, we aim to maintain a consistent stream of benefits for long-term GRND holders.

[6] SuperZ LINE Mini-App

SuperZ is effectively expanding our user base and seamlessly directing those users to SuperWalk. Since launching on January 22, more than 1 million cumulative participants have joined, and multiple Web3 partnerships—such as Sleepagotchi, Captain Tsubasa RIVALS, KeitoKun, Web3.0 Plants vs. Zombies, and BANANA—are fueling rapid ecosystem expansion. Furthermore, after opening our official community channel (X), we have gained over 59K followers in a short period, while events like the Jelly LeaderZ Board and NFT Reveal Jelly Airdrop are driving active community participation.
Notably, the Jelly LeaderZ Board will be used as the basis for rewards once TGE takes place, meaning that any Jelly collected from now on could soon translate into profits. This provides a clear incentive structure for SuperZ users, which will expand to include SuperWalk as well. SuperZ NFTs are not just collectibles; they will have real in-app functionality. Future updates will differentiate reward rates and content participation based on type, grade, generation, and level. Furthermore, certain SuperZ NFTs that meet specific conditions will be integrated for use in the SuperWalk app. This is not just a cosmetic feature; we are designing it to offer tangible benefits.
In conclusion, SuperZ has driven rapid new user acquisition and is converting that user base to SuperWalk. At the same time, it has a clear Jelly-based reward structure that motivates continued participation even among Web2 users. SuperZ will continue promoting positive change in the Web3 ecosystem along three key axes: bringing in new users, growing the community, and delivering rewards.