1 week co-marketing campaign: ‘Run for Love’
→ Purpose: onboard SuperWalk users to XO platform, turn them into creators and investor for XO project
Mission:
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Make #Running or #SuperWalk hashtag in XO
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Get SuperWalk users to download, and upload workout
•
Other missions:
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connect wallet
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chat to X people
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swipe card and do X likes
Special Featured Reward: XO Gear Box
→ this boxes will stay in user’s item box! even after end of the event!
→ brand exposure effect for a longer time!
original
new box:
pink box with XO logo
example - Community Wars Gear Box
Timeline
10/14
Announce of Partnership, Event Start!
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Main banner in SuperWalk
→ estimated in-app reach for the featured event page:
impression - 100K | click - 7K
•
Announcement in SuperWalk & XO twitter
10/15
AMA session to let users understand more about the project
10/17
App Push Notification to reach wider user base
10/20
End of event
→ Sample on how to participate:
How to Participate in the Event
Create your XO profile and post your workout records! Download the XO app Create your XO profile Exercise a minimum of 1km per day for over 5 days using SuperWalk Pro mode!•
You must exercise at least 1km each day for a minimum of 5 days to be recognized as a participant!
Share your daily workout record from SuperWalk to the XO "SuperWalk" hashtag daily for the 5 days you exercised!•
There must be a total of 5 posts of exercise records, each from different dates!
Enter your information in the Google Form! Enter your SuperWalk User tag!•
Available under More → View Profile
Enter the wallet address linked to your XO profile!